I'm not a fan of the Sims series, but I was eagerly waiting for this iPhone version to get on the App Store. I downloaded the thingie first thing in the morning the day it got out, june 2nd.
Once you get familiar with the appearance and with the controls, wich is pretty easy, the game gets really addictive.
Before starting the game, you get to customize the looks of your Sim. Haircuts, skin colours, clothes, shoes are not so many to chose from, but still... you get some decent options.
Then you get to choose the soft skills for your Sim... shy, potato couch, gets bored quickly, good sense of humor etc.
The graphics look pretty good, the surrounding neighbourhood looks friendly and the other Sims look nice.
The Sims' personalities will help them think about weird and wonderful desires, which you can choose to act on or ignore (like slapping the bitch next door just coz your wife wants so, annoying some random Sim, using the toilets of neighbours, watching some Sims while sleeping - wich is btw a little sick :-) ).
You can lock in a few of these desires and turn them into objectives to complete as you guide your Sim through everyday life.
Some minus of the game is that you can cheat on your girlfriend/fiancee/wife right in her presence. There's absolutely no reaction from her while my Sim was making out with some other chick. Not to mention that the spouse doesn't react at all if my Sim doesn't spend the night at home. It would have been interesting if there were such conflicts that you could or couldn't
solve. So, my dirty little Sim got out clean :-)
If you get in the neighbours' house and let's say... there's a couple living there... and you approach the chick, you can flirt with her, hug her, kiss her and even get her laid. There is a chance that her guy ignores you, even if he is still in the same room or even if he is sleeping and you get dirty with her in their very own bedroom... wich makes you one sinister freak for doing that :-) hehe!
The most annoying thing about The Sims 3 is the loading time (just a couple of seconds) that occurs while switching from normal view (3rd person) to a zoomed out perspective, the city view (where you can chose your destination).
Overall, The Sims 3 for iPhone is one hell of a game with some ignorable minuses that's definetely worth buying, despite it's high price.
here's the App Store link